Want to have an unending, high-volume stream of traffic coming to your website? Simply be first on a Google search of a popular keyword! I kid of course - being first on Google for a popular keyword is not an easy task. Here's some tips to help you get there:
While not as important as it once was, ensuring your website has appropriate meta tags is still worthwhile. Identifying no more than 7-10 keywords per page in the keyword meta tag is preferable to letting the search engines decide what keywords are important for your page. Also, the description meta tag will allow you to control what piece of text search engines display from your website on search listings.
For each page of your website, your keywords should make up 2-3% of the words. If they do not then search engines assume your pages are not related to your keywords - this is bad!
Research your keywords using tools such as Google's Keyword Research Tool (https://adwords.google.com/select/KeywordToolExternal) or WordTracker (available at SEOBook's website - http://tools.seobook.com/keyword-tools/seobook/). There's little to gain by optimizing your website for a next-to-no volume keyword. Conversely, discovering a high-volume keyword related to your industry (and that your potential clients use) that your competitors aren't optimizing for can be a great advantage!
Link building (putting links to your website throughout the web) is the most important factor that affects your search engine ranking. This is something we'll need to work on with your website once we clarify the keywords you'll be optimizing your site for.
