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Tips for Increasing Your Search Engine Ranking PDF Print E-mail

Want to have an unending, high-volume stream of traffic coming to your website? Simply be first on a Google search of a popular keyword! I kid of course - being first on Google for a popular keyword is not an easy task. Here's some tips to help you get there:

  1. While not as important as it once was, ensuring your website has appropriate meta tags is still worthwhile. Identifying no more than 7-10 keywords per page in the keyword meta tag is preferable to letting the search engines decide what keywords are important for your page. Also, the description meta tag will allow you to control what piece of text search engines display from your website on search listings. 
  2. For each page of your website, your keywords should make up 2-3% of the words. If they do not then search engines assume your pages are not related to your keywords - this is bad!
  3. Research your keywords using tools such as Google's Keyword Research Tool (https://adwords.google.com/select/KeywordToolExternal) or WordTracker (available at SEOBook's website - http://tools.seobook.com/keyword-tools/seobook/). There's little to gain by optimizing your website for a next-to-no volume keyword. Conversely, discovering a high-volume keyword related to your industry (and that your potential clients use) that your competitors aren't optimizing for can be a great advantage! 
  4. Link building (putting links to your website throughout the web) is the most important factor that affects your search engine ranking. This is something we'll need to work on with your website once we clarify the keywords you'll be optimizing your site for.
 
3 Tips for Converting Visitors into Customers PDF Print E-mail

Are you waiting for your website visitors to contact you? Stop waiting and ask that they contact you! Deciding in advance what you want your website visitors to do on every page and then persuading them to do so should happen for each page of your website! Here's a few tips to help you along:

  1. Don't be afraid to use your website to tell your visitors what you want them to do! Having visitors see your website and contact you is the primary purpose of your website - telling them to do so is essential.
  2. Make it easy for your website visitors to contact you - increase the size of your phone number in the top left corner, and tell them to call you today/now/immediately in order to have a warm, caring person talk to them like a human being. I apologize for the long sentence.
  3. Remove or reduce the amount of homepage devoted to your company/team/bio information. It's true that people do business with people, but the most important person on your website is the visitor and they tend to read about solutions to their problems. Visitors like to see content that talks about them and their problems. Devote as much space as possible on your homepage to the visitor's potential problems/concerns/needs, convince them that your services are the best solution and then make it easy for them to contact you.

 

 


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